Brand strategy for independent hotels, estates, and heritage brands.
The rarest luxury is specificity. We find what makes you irreplaceable, then help you protect it in your identity, your team and your content.
Our Focus
Strategy & Positioning
Brand Architecture
Meaningful Disruption
Content Development
Identity Design
Design Systems
ENERGIHOTELLET
Electric Brutalism in the Wild
On adaptive reuse, brutalism, hydropower, and the daughter who finished her father’s work.
THE TERROIR ATELIER™
How a property becomes impossible to replicate.
Rooted in seasons, soil, and community, our method for hotels and estates turns their land, history, and people into a brand that could only belong to that place.
Identity
Unearth it, grow it, speak it.
WRITING
Explore the ideas shaping our work.
Editorial and storytelling for the properties we work with. Stories about food, land, and the people who tend both. → The Dirt Dispatch on Substack.
THE MAKERS
Love Piles Up in a Place
On flavor, memory, and the slow work of keeping a place alive—a conversation with Fabrizia Lanza of the Anna Tasca Lanza Cooking School.
ART DIRECTION
Explore the visual archive
The process of belonging to a place.
Stories from the field
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![Fabrizia Lanza]()
Anna Lanza Cooking School — Sicily
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![A peaceful river scene with tall trees and blue sky reflected in the water.]()
de Chinampas & Baldío — Mexico City
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![La Bagatelle]()
La Bagatelle — Copenhagen
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![Group of people outdoors in a garden or farm setting, listening to a person speaking. They are dressed casually for cool weather, with some wearing jackets, boots, and hats. The area has young plants growing and a backdrop of trees and mountains under cloudy skies.]()
Feeding Earth with Flame — Hudson Valley
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![Jack Dolan Knives]()
JLD Knives — Hudson Valley
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![From indigenous cuisine to sustainable hospitality — Sean Sherman of Sioux Chef, Jennifer Wagner founder of Field Office, and Magnus Nilsson of Pensionat Furuhem and Food Planet Prize Director united at a food and hospitality event.]()
Food Planet Prize — Stockholm
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![A woman working at an ice cream shop or gelato stand, serving ice cream into a cone. The shop has a colorful and cozy decor with posters, a clock, and shelves stocked with various supplies.]()
Eisvogel — Zürich
